“Other, more subtle factors also shaped the experiment. It’s often said that the study participants were ordinary guys—and they were, indeed, determined to be “normal” and healthy by a battery of tests. But they were also a self-selected group who responded to a newspaper advertisement seeking volunteers for “a psychological study of prison life.” In a 2007 study, the psychologists Thomas Carnahan and Sam McFarland asked whether that wording itself may have stacked the odds. They recreated the original ad, and then ran a separate ad omitting the phrase “prison life.” They found that the people who responded to the two ads scored differently on a set of psychological tests. Those who thought that they would be participating in a prison study had significantly higher levels of aggressiveness, authoritarianism, Machiavellianism, narcissism, and social dominance, and they scored lower on measures of empathy and altruism.”
http://www.newyorker.com/science/maria-konnikova/the-real-lesson-of-the-stanford-prison-experiment